The answer is yes, according to these Google statistics: Searches related to “how to” on YouTube are growing 70% year over year. Source: Google Data, Q1 2014–Q1 2015, U.S 67% of millennials agree that they can find a YouTube video on anything they want to learn. Source: Google Consumer Survey, April 2015, U.S. Online […]
Do How-To Videos Help Millennials Buy Stuff? Read More »
When you go on camera to chat, be careful with a hat. On your face a shadow may splat, and your words may fall flat. Saw recent video that went scat, under the shadow, who was that? An expert, a bureaucrat? Republican, Democrat? Yes, some people must wear a hat. It’s a key part
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A number of science fiction films have portrayed a future when a government or private enterprise has instilled the shackles of group think on society. And in this world where nearly everyone wears gray, a hero or small band of revolutionaries take the first steps to breaking the stranglehold. The script is one of Hollywood’s
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We pitch a story idea to a reporter. He says he might be interested and requests to further discuss the idea about a week later on the phone. On the phone, we discuss the story idea in detail. The reporter indicates he will call our client the following week to learn more. The reporter does
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Many journalists, despite their ability to ask tough questions, don’t like to utter the words “no” or “I’m not interested” to a PR pro pitching a story. Reporters often prefer to ignore emails and rationalize they are too busy to answer them anyway. (This rationalization is frequently made prior to ducking into a back room to
10 White Lies Journalists Tell PR People Read More »
We’re not talking about butts you want to see. We’re talking about investing significant time in setting up a shot and then sacrificing soundbites because someone’s grandma strolled so slowly through the background, her butt became the star attraction. Butts are just one of several things to consider when choosing a good interview location. Here
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As people who try to help businesses appear in the news, we’d like to portray ourselves as experts whose clients come away glowing from every media experience. Well, let’s destroy that image right now. A multimedia journalist showed up at a client’s business, appeared to enjoy a great experience and indicated when the story would
Oh S**t, Our Media Opportunity Just Landed In The Toilet Read More »
The Atlanta Journal-Constitution interviews client Steven Adelman, a sports and entertainment attorney, about keeping fans safe at ballparks after a man falls from the upper deck at Atlanta’s Turner Field. Click here to read the story.
Atlanta Journal-Constitution Interviews Client On Safety Read More »
Atlanta’s WSBTV interviews client Steven Adelman, a sports and entertainment attorney, about safety after a man falls from the upper deck at Atlanta’s Turner Field. Click here to watch the story.
Atlanta’s WSBTV Interviews Client Steven Adelman Read More »
