In the early morning hours of July 5, people in a Phoenix neighborhood began calling 911. They witnessed several kids lighting grass and trees on fire. All within an hour, more than 100 fire fighters found themselves putting out flames at several hot spots in the same neighborhood. On fire: a vacant apartment building, a […]
Where There’s Fire, There’s Opportunity Read More »
The reporter, photographer, PR person and client met in a standard company office. The reporter asked questions and got a stronger grasp of the story. But the photographer didn’t shoot a thing. He stood there, balancing himself on the tripod. The real story was across the street: the factory. Men were loading trucks. Women were
How Pictures Make Your Media Pitches Better Read More »
When my husband Keith recently spoke to the Phoenix Chapter of PRSA, he talked about how PR professionals can improve their chances of getting reporters to cover stories about their clients. That conversation isn’t complete without a discussion about social media. But Keith also stressed something so simple and obvious: Make friends with a reporter.
A Little Help From Your Friends Read More »
As I build my business, I wonder if one day one of my clients will get mixed up in such a mess, the phone will ring off the hook with the media on the other line. From Alex Rodriguez to Tiger Woods to now three companies pointing the finger at each other over the Gulf
Beyond The Oil Spill: How Slick Will You Get? Read More »
Our guest blogger is Sandra Kotzambasis. She is the new Director of Public Relations at GoDaddy in Scottsdale. Most recently, she was the Assistant News Director at Fox10 News in Phoenix. “Got change?” How many times have you heard that phrase? Usually, it makes you think of something tangible, like money. I propose that we
Our guest blogger is friend and former colleague Paul Barton, Director of Internal Communication at Hawaiian Airlines. Here’s what he has to share about employee benefits communications: There are some unique aspects to communicating employee benefits information to employees and understanding these aspects can help you formulate a more effective communication strategy. Here are five
5 Unique Aspects of Employee Benefits Communications (and what you can do about them) Read More »
This is the week of goodie bags, last minute RSVPs and a cake from Costco. My daughter is turning three and Saturday is her first birthday party with friends joining the fun. But the art of preparation took two tracks after a phone call Tuesday. My grandmother died. Her name was Dorothy. Our family called
The Circle of Life Read More »
Today people talked more Tiger. The ratings! The non-golf lovers tuning in. The man playing well despite a long layoff of scandal and stress. I stayed out of the Woods. I’ve never really liked golf. True, I didn’t mind going to the Phoenix Open, but I didn’t watch much of it. I’ve actually never played
I try to read all the blogs I subscribe to even if I fall hopelessly behind. I worry if I skip one or skim another too quickly, I might miss a tidbit of information that could prove significant to success. But in my effort to leave no word unread, I’ve noticed a trend. Some bloggers
Let’s face it. Jargon is everywhere these days and has become woven into the fabric of everything from corporate culture to marketing strategies and [gasp] even marketing materials. If you’ve spent time in the corporate world or any other office setting, this hypothetical meeting conversation will likely make sense to you: Communicator: “This is a
Do you speak Jargonese? Read More »
