Communicating Complex Financial and Technical Information to the Public
An example from our own work involved a video project...
Read MoreShooting Video and Thirsty, We Were
Shooting video and thirsty, we were. Nothing says ‘classic’ like...
Read MoreManaging Immigration-Related Concerns in School Districts
School districts must prepare to manage a variety of crises...
Read MoreAdversity as Opportunity – A Football Lesson on De-Escalating Disgruntled Customers
One of the most impactful lessons in communication comes from...
Read MoreMastering the Art of Book Promotion – Why Pitching Timely Stories is More Effective Than Just Selling Your Book
When I was a TV reporter, I often received story...
Read MoreCelebrating Hispanic Heritage at Tempe Tardeada
We believe in the power of storytelling through video, especially...
Read MoreDrone Videography at Queen Creek Construction Site
We recently completed a drone shoot at a construction site...
Read MoreA Phoenix Author’s Insights On Leadership
African American Network for Diversity and Inclusion (AANDI), an organization...
Read More20 Key Questions to Shoot for Success Before Your Building Video Tour
In July, HubSpot wrote, “embedding relevant video content on a...
Read More5 Ways Video Builds the Image of Construction Projects
In recognition of National Construction Appreciation Week, we’re highlighting the...
Read MoreLessons from Miami Dolphins’ Tyreek Hill Incident: Essential Crisis Communications Strategies for Businesses and Agencies
The recent body cam footage from Sunday involving Miami Dolphins...
Read MoreArtist Unveils Inspiration Behind His Grand Canyon Masterpiece Welcoming Travelers for Decades at Sky Harbor International Airport
For Merrill Mahaffey, the land is the essence of art....
Read MoreA Job Flys In To Help Provide Parents Childcare
Lindy describes herself as a struggling mom and her household’s...
Read MoreVeterans Marching Back To School
GateWay Community College’s Veterans Service Center in Phoenix helps veterans,...
Read MoreBrand Journalism Is Building Awareness For Company’s Service
Brand journalism is a key aspect of our ongoing campaign...
Read MoreHow To Improve Your On-Camera Delivery and Presence
Don’t let your discomfort become a distraction. Oftentimes, we...
Read MoreHow To Secure More Speaking Opportunities
Earning speaking opportunities takes patience and persistence. It can feel...
Read MoreAre Your Animated Videos Drawing Up These Mistakes?
At a high level, creating animated videos can include discussions...
Read MoreMacGyvering A Commercial Real Estate Story Idea
Work out loud. Take your target audiences along for the...
Read MoreHow PR Helped Nearly Double A Small Business’ Total Income
We once belonged to a networking group which ended meetings...
Read More7 Questions To Ensure New Employee Orientation Videos Aren’t Scary Bad
Our post first appeared in AZ Big Media. In the...
Read MoreTransforming Empty Spaces With Light
Not all video shoot locations provide the built-in look of...
Read MoreNeed Motivation? 6 Inspirational Writings On The Wall
For video production, we work to avoid shooting on-camera interviews...
Read MoreVideo Production Is A Workout With Echo The Gecko
During a video shoot at GateWay Community College in Phoenix,...
Read MoreVideo Of The Day: Dog vs Vacuum
This epic chapter in the cinematic Canineverse pits two great...
Read MoreA Streetcar For Which We Desired Drier Attire
On an afternoon of steady rain that challenged us to...
Read MoreSnow Stops Work In Its Tracks and Rightfully So
During a perfectly productive workday, snow started to fall in...
Read More14 Tips From Starbucks’ Red Collectible Holiday Cups
Starbucks announced its holiday drinks are back and that it’s...
Read MoreChris Pratt Controversy Reinforces Value Of Influencers During Crisis
Unlike his character Emmet Brickowski, everything was not awesome for...
Read MoreInventive Ways To Keep Employees In Touch and Engaged
by Gina Butchin “Necessity is the mother of invention.” This...
Read MoreThe Power of Employee Communications
In the age of coronavirus, employee communications is illustrating its...
Read MoreMotion Graphics and Animated Illustrations – How To Get Graphic With Video Production
If your organization is considering adding motion graphics or animated...
Read MoreIs It Sexist Or Do Male Grocery Shoppers Need Improved PR?
You would think I enjoy grocery shopping especially during off-peak...
Read More11 Questions For Video Production For A Virtual Tour
Your organization decides, due to COVID-19, it needs a high-level,...
Read MoreEnsuring Recorded Zoom Interviews Look As professional As Possible
In today’s environment, some organizations are turning to video platforms...
Read MoreAvoid Mayhem During Large Zoom Meetings
Government agencies and private companies are hosting public virtual meetings,...
Read More7 Tips For Schools On Communicating About COVID-19 With Parents And Staff
COVID-19 might be leading school districts to communicate with parents...
Read MoreHow Can Schools Protect Both Students and Their Image Amid COVID-19?
School districts face extremely complicated circumstances. They are in crisis...
Read MoreNews Media Questions Schools Should Expect About COVID-19
As school years start amid the pandemic, leadership at school...
Read MoreDucey Photo Reinforces Importance Of Social Media Monitoring
Azcentral.com reports a social media photo of Arizona Governor Doug...
Read MoreArizona Leaders’ Statements Offer Communication Lessons For Businesses
There often are more effective alternatives for communicating than the...
Read MoreWe Can Learn From Two Arizona Moms Who Once Were Homeless
During the age of coronavirus, we often think of Anita,...
Read MoreDon Shula – The Ultimate Representation Of Winning With Class
In 1985, the Miami Dolphins played one of their most...
Read MoreHow To Be Personal And Foster Connectivity While Working Remotely
Our article first appeared in AZ Big Media. With remote...
Read MoreHow To Avoid Being An Untouchable, Detached Corporate Figurehead
Jeff Bezos recently made a surprise visit to an Amazon...
Read MoreCommunicating In The Age Of Coronavirus: How To Effectively Talk With Employees
Our article first appeared in AZ Big Media. Even when...
Read MoreStart Creating A Crisis Communications Plan In 30 Seconds
Start creating a crisis communications plan by watching our 30-second...
Read MoreCommunicating In The Age Of Coronavirus: Is Your Company Winging It?
Our article first appeared in AZ Big Media. Coronavirus propelled...
Read MoreHow A Veterinarian Messed Up A Crisis Response
Our yellow Labradors, Marvel and Stormy, are 15 months old,...
Read MoreIowa Caucuses: Stay Out Of The Shadows During Crisis Communications
As I stood in a ballroom of managers while I...
Read MoreVideo Production: The Day I Bled On Live TV
After days of covering a hurricane on the coast, we...
Read MorePublic Relations: Someone Offered To Pay Us With Gift Cards For Sushi
When people first launch a business, they often rationalize poor...
Read MoreFans Cheer When Couple Who Stood During Styx Concert Leaves Their Seats
While standing in line to enter the theater, a man...
Read MoreVideo Production: 7 Steps To Make A Customer’s Story More Compelling
In California, Anita’s mother helped her with her children. After...
Read MoreStars Wars: The Conflict Within Me
The only film that defined my childhood more than E.T....
Read MorePublic Relations: The Day Amazon Delivered Us Free, Same-Day Printer Ink
The printer we purchased less than a month ago ran...
Read MoreWe Are Opposing Pickle Ball Expansion In Our Neighborhood
We received an email explaining our HOA Board of Directors...
Read MoreSchool District Denies Our Appeal Of Scottsdale Spelling Bee
A principal and assistant superindentent told us they determined the...
Read MoreDate-Night Destination With Impressive Art Collection
As a kid, I sat with my grandpa outside the...
Read More9 Steps For Shooting A Halloween Video Employees Might Actually Share
Visit the grocery store, Michaels or The Home Depot and...
Read MoreScorpion Strikes While We Prepare For Video Shoot
As I loaded our video production gear, I felt a...
Read MoreVideo Production With Water
We arrived on-location, slathered on sunscreen and put on big...
Read MoreHow To Distinguish Your Content From The Rest Of Society’s Silliness
We walked into the building to interview an employee about...
Read MoreHow Athletes Can Speak and Provide Interviews At A High Level
Consider them critical moments in your athletic career. Your success...
Read MoreDear Twitter. We’re Breaking Up With You.
Like so many other businesses out there, whether they wish...
Read MoreThe Human Race Confuses Us
A 24-hour stretch starts with receiving an unexpected, late afternoon...
Read MoreHow To Scout A Video Shoot Location
You are ready to schedule an on-camera interview for your...
Read MoreHis Purpose Is To Make People Happy
Sharing time with Doobie reminds us the world sometimes isn’t...
Read MoreOne Of The Most Effective Ways To Get News Coverage
Listen to Keith, during an industry conference, talk about how...
Read MoreWe’ve Watched Companies Break These Rules For Video
When companies prepare to create videos, their first impulse is...
Read MoreTrump, Giuliani Messages Are Warning To Businesses
Many people may dismiss this as a political soap opera,...
Read MoreRed For ED Campaign Faces PR Danger
[siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget] What if the crowds of demonstrators shrink? What...
Read MoreYou Have A Bad Online Review. Now What?
What do you do when you discover that somebody left...
Read MoreRemembering Krista Lake: Class And Generosity
Krista and I met working one of the most dreadful...
Read MoreOMG! How To Empower PR With Happy Customers
A customer emails your company. “OMG!” the customer writes before...
Read MoreEnsuring Video Graphics Stand Out One Word At A Time
Videos should drive captivated viewers to separate, in-depth content. Our...
Read More5 Tips To Stop Creating Boring Employee Training Videos
As a former corporate employee, I remember receiving all-staff...
Read MoreCrisis Communications: How You Can Learn From Airport Bed Bugs
The Phoenix Business Journal reported Phoenix Sky Harbor International Airport...
Read MoreCrisis Communications: How To Handle The Words “Go F-Yourself”
If people are criticizing you publicly, how can you avoid...
Read MoreHunkering In A Hallway With My Two Grandmothers During Hurricane Andrew
When Hurricane Andrew struck South Florida a quarter century ago,...
Read MoreI Wore The Wrong Shoes To My Presentation
Did I mention my presentation focused on preparing ahead of...
Read MoreAmerican Airlines Incident: Why You Should Media Train Employees Even If They Won’t Talk To Reporters
When I worked as a television reporter and...
Read More10 Tips To Lose Credibility With News Media
Make major shifts in key messages within short periods of...
Read MoreNoticing Sunsets And Mountains
We’ve been listening more frequently to 1940s music on satellite...
Read MoreGood, Bad And Ugly Of President-Elect Trump’s News Conference
The Good Delivery. President-elect Donald Trump speaks with confidence. He...
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