Crisis Communications Archives - The Flip Side Communications

Managing Immigration-Related Concerns in School Districts

Leave a Comment / Crisis Communications / Keith Yaskin

School districts must prepare to manage a variety of crises impacting students and the educational environment. A recent example highlights the importance of districts to communicate quickly, transparently and empathetically in response to rumors and misinformation. A social media rumor regarding immigration enforcement raised concerns in an Arizona school district, which addressed the issue by […]

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Adversity as Opportunity – A Football Lesson on De-Escalating Disgruntled Customers

Leave a Comment / Crisis Communications, Public Relations / Keith Yaskin

One of the most impactful lessons in communication comes from my favorite football team’s coach. While I’m not sure about his play calling, I appreciate one of his favorite lines: “Adversity is an opportunity.” This is particularly relevant in public relations. In any organization, customer complaints arise. However, how we respond either damages or strengthens

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Stock image of a football with the text 'Communications Strategies' prominently displayed

Lessons from Miami Dolphins’ Tyreek Hill Incident: Essential Crisis Communications Strategies for Businesses and Agencies

Leave a Comment / Crisis Communications, Public Relations / Keith Yaskin

The recent body cam footage from Sunday involving Miami Dolphins Wide Receiver Tyreek Hill has continued important discussions in our country. Beyond those significant conversations about our society, this incident also serves as a crucial reminder for businesses, organizations and government agencies about the importance of having robust crisis communications strategies. If your leadership team

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Chris Pratt Controversy Reinforces Value Of Influencers During Crisis

Leave a Comment / Crisis Communications, Public Relations, Social Media / Keith Yaskin

Unlike his character Emmet Brickowski, everything was not awesome for Chris Pratt. People on social media characterized the movie star as the “worst Hollywood Chris” after he joked earlier this month about voting. Writer and producer Amy Berg asked her followers which Hollywood Chris, such as Chris Evans, Chris Hemsworth, Chris Pine and Chris Pratt,

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7 Tips For Schools On Communicating About COVID-19 With Parents And Staff

Leave a Comment / Crisis Communications, Internal Communications, Media Relations, Public Relations / Keith Yaskin

COVID-19 might be leading school districts to communicate with parents and staff more than ever before. Mitigation plans. Differing opinions. Heated topics. Staying one step ahead is difficult. Here are seven tips to consider for communicating in this complex environment: Messaging points in emails to families and staff should include more than facts. The emails

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How Can Schools Protect Both Students and Their Image Amid COVID-19?

Leave a Comment / Crisis Communications, Internal Communications, Media Relations / Keith Yaskin

School districts face extremely complicated circumstances. They are in crisis mode. Staff is scrambling. COVID-19, mask policies and positive tests stretch far beyond past school controversies such as bonds and overrides. In some communities, large percentages of families are arguing for students to return to in-person learning despite the pandemic. Other people are taking

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News Media Questions Schools Should Expect About COVID-19

Leave a Comment / Crisis Communications, Media Relations, Media Training, Public Relations / Keith Yaskin

As school years start amid the pandemic, leadership at school districts want to instill confidence among students and families that they have put significant thought into confronting different situations and are prepared as possible. The situation is difficult, but school leadership should provide clear plans. This is not the time to hesitate to hold discussions.

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