Media Relations

7 Tips For Schools On Communicating About COVID-19 With Parents And Staff

Leave a Comment / Crisis Communications, Internal Communications, Media Relations, Public Relations /

COVID-19 might be leading school districts to communicate with parents and staff more than ever before. Mitigation plans. Differing opinions. Heated topics. Staying one step ahead is difficult.  Here are seven tips to consider for communicating in this complex environment: Messaging points in emails to families and staff should include more than facts. The emails […]

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How Can Schools Protect Both Students and Their Image Amid COVID-19?

Leave a Comment / Crisis Communications, Internal Communications, Media Relations /

School districts face extremely complicated circumstances. They are in crisis mode. Staff is scrambling. COVID-19, mask policies and positive tests stretch far beyond past school controversies such as bonds and overrides.   In some communities, large percentages of families are arguing for students to return to in-person learning despite the pandemic. Other people are taking

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News Media Questions Schools Should Expect About COVID-19

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As school years start amid the pandemic, leadership at school districts want to instill confidence among students and families that they have put significant thought into confronting different situations and are prepared as possible. The situation is difficult, but school leadership should provide clear plans. This is not the time to hesitate to hold discussions.

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99% of Story Pitches Are Horrible

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Many people have good stories to tell, but they don’t pitch them well and miss opportunities. Here, Keith Yaskin, president of The Flip Side Communications and a former broadcast journalist, shares some advice on how to pitch stories to the media.    https://theflipsidecommunications.wistia.com/medias/hqea9kpfjt?embedType=async&seo=false&videoFoam=true&videoWidth=245  

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10 Tips To Lose Credibility With News Media

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Make major shifts in key messages within short periods of time. Make statements that don’t match actions. Prohibit certain news outlets from attending media briefings. Ask reporters to profile your organization without providing a story angle. Answer questions before ensuring leadership is on the same page and then backtrack. Hammer away at opponents’ actions and

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Good, Bad And Ugly Of President-Elect Trump’s News Conference

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The Good Delivery. President-elect Donald Trump speaks with confidence. He talks conversationally with reporters the same way he might talk with friends or strangers he just met. Generally, he doesn’t memorize lines. He fluctuates his voice and uses his hands for emphasis, giving his delivery an extra punch. Stories. To reiterate his efforts to avoid

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