Media Relations

Media Relations: This Proves There’s No Rhyme Or Reason How Media Might React To A Pitch

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I contacted several members of the local media, letting them know I knew someone in town with several friends and relatives impacted by the storm Sandy. I figured many people could share a similar story. But I also remembered how often I and former co-workers in years past had searched for similar, local tie-ins to […]

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Media Relations: Apple Offers You More Than New Toys

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Apple live streamed a special event introducing new products including the iPad mini. Companies can learn the following from the presentation: Provide journalists with visual, simple graphics. Consider other visuals to provide before journalists arrive at your door. Provide journalists simple bullet points highlighting your key messages. Don’t fear using props to visually drive home

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Public Relations: Alligators On Reality TV Can Teach PR Pros Something In A Snap

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If the public generally views a client as someone who viciously feeds off others, portray him as a victim of circumstances. If the public fears a client, transform that fear into fascination. If a client is unattractive with the personality of a reptile, bring out the unknown side that resembles a puppy dog who comes

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