Media Relations: My Mission To Mars
My journey from Tucson to Florida to Pasadena involved a series of stories that certainly stand out from the rest.
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Media Relations
Media Relations: A Brush With Fox10
Fox10 in Phoenix shoots a story with our client about his toothpaste collection from around the world.
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Media Relations: Let’s Give Them An Exclusive To Talk About
Did NBC get something significant that no else got?
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Media Relations: No Jacket Required For Our Client On 12 News
When the media interviews you, dressing for success means dressing properly for the occasion.
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Media Relations: Good Morning Arizona Interviews Our Client: See Steve’s Suit
This is our client Steve. See Steve’s Jacket: I’ve seen TV guests wear jeans and polo shirts. Some appearances may justify such clothes. But Steve was discussing a very serious subject. This was not a moment to go without the jacket. Steve is on set, when TV anchors typically where jackets. So Steve doesn’t look
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Crisis Communications: Don’t Run So Far Way
If you really want to get a fair story during a case of crisis communications, then open your doors and grant an interview with a spokesperson who I assume gets paid for more than typing out spin.
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Crisis Communications: Why We Didn’t Send The Media A Statement (Part 2)
Business owners might legitimately ask themselves why they should self-identify themselves when the TV station is not.
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Crisis Communications: Why We Didn’t Send The Media A Statement (Part 1)
Responding quickly is important, but responding too quickly without thinking matters through can make the case unnecessarily complicated.
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Why The Media Gets Hot And Bothered Over Weather
The problem is too many TV stations don’t decipher between legitimate storms and a few swaying trees and often insist on drenching us with coverage no matter how many snowflakes settle on the ground.
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Media Relations: You Should Know A Reporter’s Shift
When preparing pitches to reporters, consider their shifts. Their shift, even the particular day he or she is working, can impact the positive or negative position taken on a pitch.
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