When pitching your story to the media, we say no no to the logo
Journalists are not your customers.
When pitching your story to the media, we say no no to the logo Read More »
Media Relations
Did I plant someone in the Better Business Bureau audience? (typical media headline)
I reassured the audience I had not made a prearranged agreement.
Did I plant someone in the Better Business Bureau audience? (typical media headline) Read More »
Some journalists are superheroes
Have I not considered the connection between the media and super masked men?
Some journalists are superheroes Read More »
Pitches To Ditch: Some of the most off-target ideas PR pros emailed me (no offense, Barney)
Pitching the media effectively is not tossing darts.
10 reasons why newsroom assignment editors might ignore your great story pitch
They are distracted making phone calls for reporters who should be doing the work themselves but are instead either analyzing an air check or feasting on free food that just arrived in the newsroom. The news director is blaming them for missing a story no normal human being could have known about. They are busy
10 reasons why newsroom assignment editors might ignore your great story pitch Read More »
Using your location to enhance your pitch to journalists
Where is this interview going to take place?
Using your location to enhance your pitch to journalists Read More »
5 tips on choosing who at the company should give interviews
Plenty of minds that excel at business and are attached to fancy titles don’t do well in interviews.
5 tips on choosing who at the company should give interviews Read More »
Attracting the attention of bloggers and journalists
Sometimes your business must position itself as a voice on an indirectly related news event or trend.
Attracting the attention of bloggers and journalists Read More »
Listen to us speak on how to increase your chances of obtaining media coverage
Identifying your company’s newsworthy story angle
Listen to us speak on how to increase your chances of obtaining media coverage Read More »
14 ways to get a reporter to quickly delete your pitch
The following 14 phrases are from real emails I received from PR pros who wanted me to cover their stories.
14 ways to get a reporter to quickly delete your pitch Read More »