New Video: Staying Focused When Selling Online
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Media Relations
Media Relations: Why you shouldn’t dump the local news
Local stations include pockets of people still trying hard to deliver an intellectual look at issues that matter most.
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The Media Prefers To Be Your First
A marketing coordinator pitched me a story about a doctor who had appeared on Good Morning America (GMA) and other popular TV programs. (I assume the “other popular TV programs” were news broadcasts, not reality TV or primetime sitcoms.) I had heard of Good Morning America. That’s a national broadcast. That’s pretty cool. I get
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To Seduce the Media, Shorter is Better
When Keith pitches a story idea in a morning news meeting, it’s as if he’s staring into a countdown timer with big red numbers and everyone around the table is slowly drifting into their own worlds. If he doesn’t grab their cynical attention spans within the first few words and seconds, he will quickly lose
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PR Is Like A Magic Show
A communications firm emails a reporter a story pitch. The reporter pitches the idea to managers and producers at a morning news meeting. One of the producers expresses interest, but it’s unclear if her interest will lead to a story airing. Fast forward two and a half weeks. A story in the news now makes
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Don’t Do The Lingo
I call it The Flip Side because I offer both external and internal communications. My writing typically spotlights one or the other. But here’s an opportunity to kill two blogs with one subject. Keith and I were exchanging emails with someone about the possibility of refinancing. We’ve known her for years. She is very nice. Most importantly, we
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Savvy or Selfish PR? You Decide.
A reporter overhears a co-worker say he faced a savvy PR person. Now this is news. Ears perk up. Most hard-nosed journalists prefer to complain about peeps in the PR world rather than give them credit. So this conversation sparks discussion. An employee got in trouble and the reporter wanted an on-camera interview with the employer. A
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PR On The Right Track
The discussion of assembling high speed rail lines across Arizona’s desert is not new. But the state recently passed a new plan of action and a group called Arizona PIRG wanted the media to hear more about the possibility of fast tracks. Two forces were moving against this effort: The media has heard much of this before.
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