Keith Yaskin of The Flip Side Communications LLC in Scottsdale, AZ explains why businesses should not assume a friendly reporter will ask softball questions.
VIDEO: Could Calling The Media Backfire? Read More »
Pitching stories with little regard to who is receiving the ideas is not the casting-a-wide net path you should take. Ask lots of questions, define the target audience as narrowly as possible and pitch selectively.
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Some Of The Silliest Stories I Covered In TV News… Farmers worrying the government might tax them for cows passing gas
Some Of The Silliest Stories I Covered In TV News Read More »
The Flip Side interviews Alabama TV reporter Shea Allen, who says she was fired for writing a blog. [youtube]http://youtu.be/j8Son9bxNLA[/youtube]
The Flip Side Interviews Fired Alabama TV Reporter Read More »
You do not want to sound necessarily like a politician or create the same environment of cynicism. But politicians remind us that journalists almost always prefer a witty soundbite that encapsulates the subject in a few words as opposed to a very detailed analysis that puts people to sleep.
Will Steak And Candy Ensure The Media Quote You? Read More »
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The risk-reward factor is out of whack.
Will Newsrooms Learn From This? Read More »
Take five minutes to update someone on a story’s status. We’re big boys and girls. We can take rejection.
Media Relations: Was This Editor A Wimp? Read More »
When reporters love your story pitches, don’t immediately pop the champagne and drop the balloons from overhead.
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Knowing a reporter’s shift is important.
We Took The Wrong Reporter To The Dance Read More »
