Media Training: Businesses Should Keep Stats Simple
Businesses should stay consistent and stick with one way in communicating statistics to the media.
Media Training: Businesses Should Keep Stats Simple Read More »
Businesses should stay consistent and stick with one way in communicating statistics to the media.
Media Training: Businesses Should Keep Stats Simple Read More »
One of the most important steps to building public relations is building strong communications with patients, who perhaps more than any other group, discuss a medical facility’s actions with friends, colleagues and on social media.
Nine Ways For Hospitals To Slow The PR Bleeding Read More »
I told the reporter I don’t want to upset the producer.
We Get Caught In Media Relations Threesome Read More »
While reporting, Keith stands near a boat rocked by a hurricane circa 1996.
Media Relations: Grounded Read More »
The media, no different than any other industry, have its members which promote dysfunction.
Media Outlets Sometimes Screw You Read More »
Click here to watch. [singlepic id=126 w=320 h=240 mode=web20 float=center]
12 News Interviews Client About Teeth And Diet Soda Read More »
Click here to watch. [singlepic id=125 w=320 h=240 mode=web20 float=center]
Channel 3 Interviews Client About Teeth And Diet Soda Read More »
[singlepic id=124 w=320 h=240 mode=web20 float=center] The Flip Side Communications LLC is a Scottsdale media company offering professional video, media/public relations, media training and employee communications. Keith and Loren Yaskin own The Flip Side. Keith was a TV reporter for 17 years, primarily as an investigative journalist. He won three Emmys and three first place
The Flip Side Searches For An Intern Read More »
While speaking about the media at a conference in Victoria, British Columbia, Keith talks with Dave Christiansen of CMS, which provides crowd management services for large events and venues.
Speaking About Media Relations In British Columbia Read More »
The bottom line is breaking news is both a barometer for when to pitch ideas and when to wait for a better day.
Media Relations: Should You Pitch Unrelated Ideas During Days Of Big Breaking News? Read More »