When I was reporting, a communications firm emailed me a news release about an education expert being available for comment. I ignored the news release due to a combination of the following reasons:

Media Relations: 10 Reasons I Ignored This News Release Read More »

Media Relations: If The President Can, So Can Companies

Leave a Comment / Media Relations / Loren Yaskin

If you can’t personalize a story, don’t pitch it until you can.

Media Relations: If The President Can, So Can Companies Read More »

Media Relations: Going Live On TV In 22 Minutes

Leave a Comment / Media Relations / Loren Yaskin

You build yourself a reputation as being available anytime, anywhere.

Media Relations: Going Live On TV In 22 Minutes Read More »

Media Relations: The Day I Took A Back Seat On Live TV

Leave a Comment / Media Relations / Loren Yaskin

I figured I was in the driver’s seat after reading and sharing a story about a growing number of women riding motorcycles.

Media Relations: The Day I Took A Back Seat On Live TV Read More »

Media Relations: The Bizarre Is Like Catnip For TV News

Leave a Comment / Media Relations / Loren Yaskin

At the moment, I’m having difficulty remembering my very first story in TV news. But I can’t forget my last, which struck the perfect tone for what TV news often wants to hear.

Media Relations: The Bizarre Is Like Catnip For TV News Read More »