As school years start amid the pandemic, leadership at school districts want to instill confidence among students and families that they have put significant thought into confronting different situations and are prepared as possible. The situation is difficult, but school leadership should provide clear plans. This is not the time to hesitate to hold discussions. […]
News Media Questions Schools Should Expect About COVID-19 Read More »
Start creating a crisis communications plan by watching our 30-second video. But be careful! As with a crisis, blink and you might miss something crucial. For more on crisis communications, check out: Communicating In The Age Of Coronavirus: Are You Winging It? https://theflipsidecommunications.wistia.com/medias/6u4c24dxwz#
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Our article first appeared in AZ Big Media. Coronavirus propelled companies into crisis mode. The situation is unusual, but most organizations take an unprepared, let’s-wing-it approach to handling crisis communications even during normal times. And when companies mishandle a crisis, they make a messy situation uglier. Without a detailed action plan, a business can jeopardize
Communicating In The Age Of Coronavirus: Is Your Company Winging It? Read More »
As I stood in a ballroom of managers while I delivered a presentation about proactively setting your organization’s public messaging, I speculated that too many members of the audience, despite my warnings, would still not prepare for a crisis until a crisis actually crept up to their company’s virtual front doors. If those managers were
Iowa Caucuses: Stay Out Of The Shadows During Crisis Communications Read More »
We walked into the building to interview an employee about the value of expanding public transportation. When Karl entered the room, we didn’t hesitate to begin the questioning before he sat down. The initial questions were not the ones we expected. Karl’s beard was impressive, immaculately groomed and perfectly tamed. To our surprise, the contrasting
How To Distinguish Your Content From The Rest Of Society’s Silliness Read More »
Consider them critical moments in your athletic career. Your success positions you as a leader in the eyes of fans, the public and the news media. Reporters ask for your time and input. Can you do an outstanding job? Will you handle yourself professionally? Will people appreciate your words and find them refreshing and interesting?
How Athletes Can Speak and Provide Interviews At A High Level Read More »
When people ask what they should wear for a video interview, our top piece of advice is: Don’t wear anything that’s going to distract people from what you say. Here are some other tips: People get very distracted, so even something as innocuous as wearing a shirt or tie with a pattern can be distracting.
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The Phoenix Business Journal reported Phoenix Sky Harbor International Airport removed padded benches on Halloween after a complaint of a potential bed bug infestation. According to the news story, a pest control company treated the furniture Oct. 7. In this case, bed bugs are not a crushing crisis. But don’t simply brush aside stories such
Crisis Communications: How You Can Learn From Airport Bed Bugs Read More »
If people are criticizing you publicly, how can you avoid telling them to “go F-yourself.” Maybe you prefer “eat s—t” or stop being an “a——“? And if you utter those words, what then? Tip one: Avoid foul language. Then follow these recommendations.
Crisis Communications: How To Handle The Words “Go F-Yourself” Read More »
Did I mention my presentation focused on preparing ahead of time for a potential media crisis? The mismatched shoes, forgotten laptop and missing handout did not strengthen my self validation on speaking about the importance of preparation.
I Wore The Wrong Shoes To My Presentation Read More »
