Hit the pink elephant in the room head on. Don’t pretend she’s not standing there. Everyone is thinking it.
Media Training: Bill Clinton Shows Businesses Why They Must Address Their Critics Read More »
The day after Mitt Romney’s convention speech discussing how he can help families regain a fistful of dollars, I read more about Clint Eastwood and his chair than the Republican candidate. Not afraid to throw down the gauntlet, President Obama’s people showed us the chief executive’s chair. A piece in The New York Times discussed
Media Training: Overshadowed By The Seat Of No One’s Pants Read More »
Invite an honest person to join you, someone who won’t be afraid to tell you your lipstick is on your teeth, makeup is smudged, hair is out of place and sweat is making you shiny.
Media Training: Wear And Tear On Your On Camera Look Read More »
You should appear natural on live TV, but newsroom live shots are anything but natural.
Media Relations: 12 News Interviews Our Client: See Steve Stand In The Newsroom Read More »
This is our client Steve. See Steve’s Jacket: I’ve seen TV guests wear jeans and polo shirts. Some appearances may justify such clothes. But Steve was discussing a very serious subject. This was not a moment to go without the jacket. Steve is on set, when TV anchors typically where jackets. So Steve doesn’t look
Media Relations: Good Morning Arizona Interviews Our Client: See Steve’s Suit Read More »
[youtube width=”640″ height=”360″]http://www.youtube.com/watch?v=dKKH6NRNVis[/youtube]
Without Media Training, A Journalist Might Look Like This … Without The Fence Read More »
Prepare in real world scenarios to ensure you don’t pop up as the next goof up on YouTube.
Media Training: Be Prepared To Be Interrupted When Most Vulnerable Read More »
No matter how strong your story pitch to the media, you may get pushed aside for the following reasons.
Media Relations: Reasons You May Want To Pitch Your Story Idea A Different Day Read More »
Media Relations and Crisis Communications: What we like and don’t like about how Walmart handled The New York Times story.
Ozzie and the Marlins, to steal another baseball cliché, must stay ahead of the pitch.
Crisis Communications: The Fish Must Play A Long-Term Game Plan Read More »
