Media Training: Businesses And Politicians Can Learn From Javelinas
Javelinas lost control of messaging long ago.
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Media Training
Media Training: Talk To Bloggers And Journalists Even If Your Hair Is Full Of Shampoo
If you want media attention, re-arrange your schedule. Do some quick thinking. Don’t miss an opportunity.
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Businesses: Use Props For The Media
Be comfortable or the prop backfires.
Businesses: Use Props For The Media Read More »
10 reasons we hope news live trucks never leave our lives
We hope their masts keep stretching for the sky.
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When pitching your story to the media, we say no no to the logo
Journalists are not your customers.
When pitching your story to the media, we say no no to the logo Read More »
Did I plant someone in the Better Business Bureau audience? (typical media headline)
I reassured the audience I had not made a prearranged agreement.
Did I plant someone in the Better Business Bureau audience? (typical media headline) Read More »
Pitches To Ditch: Some of the most off-target ideas PR pros emailed me (no offense, Barney)
Pitching the media effectively is not tossing darts.
10 reasons why newsroom assignment editors might ignore your great story pitch
They are distracted making phone calls for reporters who should be doing the work themselves but are instead either analyzing an air check or feasting on free food that just arrived in the newsroom. The news director is blaming them for missing a story no normal human being could have known about. They are busy
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Using your location to enhance your pitch to journalists
Where is this interview going to take place?
Using your location to enhance your pitch to journalists Read More »
5 tips on choosing who at the company should give interviews
Plenty of minds that excel at business and are attached to fancy titles don’t do well in interviews.
5 tips on choosing who at the company should give interviews Read More »