Media Training Archives - Page 3 of 13 - The Flip Side Communications

Obama’s Immigration Speech: 16 Media Training Lessons

Leave a Comment / Media Training / Loren Yaskin

Obama cited border security achievements. Lesson: Outline achievements before proposing controversial ideas. Obama discussed business leaders. Lesson: Identify target audiences and attempt to win their support. Obama talked about his deportation efforts. Lesson: Address your critics. Again, explain achievements. Obama talked about illegal immigrants worshiping at churches. Lesson: Humanize your controversial issues. Obama mentioned George […]

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Media Training: Uber Exec’s Twitter Apology To Reporter

Leave a Comment / Media Training / Loren Yaskin

Read this BuzzFeed story to learn what led to the apology. The reporter addresses the situation in her story and explains the executive also called and emailed her. Today’s media training lesson: Never consider anything off the record. Just ask Mitt Romney. https://twitter.com/emilmichael/status/534580244095959040 https://twitter.com/emilmichael/status/534580635709759488

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Bono’s “Crisis Communications” Video

Leave a Comment / Media Training, Video Production / Loren Yaskin

Bono of U2 addresses criticism after Apple automatically put the band’s new album onto the playlists of millions of iTunes users. [youtube]http://youtu.be/SUwXM_yDo7Q[/youtube]

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Takata’s Statement Displays Disappointing PR Tactics

Leave a Comment / Media Training, Public Relations / Loren Yaskin

Too many businesses continue to disappoint us with how they handle tough questions.

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Media Training: Hillary’s Stump Speech Stumble

Leave a Comment / Media Training / Loren Yaskin

The lesson: Practice focusing on two or three key messages to prevent deviating and making misstatements that might haunt you.

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Media Training: Jimbo Fisher’s Fumble

Leave a Comment / Media Training / Loren Yaskin

The lesson to learn from Florida State Coach Jimbo Fisher: Always brace for tough questions no matter the environment.

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Split On Dairy Queen’s Data Breach Response: Grade C

Leave a Comment / Media Training, Public Relations / Loren Yaskin

Social media channels often are better ways to communicate than websites, and it would be refreshing if more companies didn’t leave those options out in the cold.

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Media Training: TV Anchor Talks Nudity, Gets Mixed Up

Leave a Comment / Media Training / Loren Yaskin

People often prepare extensively for news media interviews but sometimes are surprised how much an interviewer does not know.

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Media Training Included Sex Talk

Leave a Comment / Media Training / Loren Yaskin

For the most part, sexual tension between reporters and spokespeople is harmless. It is a reflection of society and the dynamic between men and women. But if we are keeping it real, this unspoken heat between the sexes could lead to some information leak.

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Media Training: Charles Barkley Commits Foul

Leave a Comment / Media Training / Loren Yaskin

When sharing strong opinions with the media, avoid generalizations that place everyone under the same roof.

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Media Training

Obama’s Immigration Speech: 16 Media Training Lessons

Media Training: Uber Exec’s Twitter Apology To Reporter

Bono’s “Crisis Communications” Video

Takata’s Statement Displays Disappointing PR Tactics

Media Training: Hillary’s Stump Speech Stumble

Media Training: Jimbo Fisher’s Fumble

Media Training: TV Anchor Talks Nudity, Gets Mixed Up

Media Training Included Sex Talk

Media Training: Charles Barkley Commits Foul

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