Public Relations

An example from our own work involved a video project for a college trying to explain financial aid to students. The script included so many technical details that even a professional actor struggled to deliver it smoothly on camera.  We must simplify content to ensure target audiences actually understand. Two Arizona bills highlight this need […]

When I was a TV reporter, I often received story pitches from authors and publicists eager to promote their latest books. Occasionally, they even sent me copies of these books. However, I quickly lost interest upon realizing that the pitch centered solely on the book itself. Despite feeling guilty about tossing these books, many were

African American Network for Diversity and Inclusion (AANDI),  an organization or employee resource group specifically focused on promoting diversity and inclusion within a workplace, hosted a meet and greet with author Teniqua Broughton at Arizona Public Service (APS) about her new book, My Leader, My Self. Teniqua is CEO of VerveSimone Consulting in Phoenix which

Brand journalism is a key aspect of our ongoing campaign to expand awareness about one of our client’s particular services. For months, we’ve met with employees, interviewed them and transformed their stories into articles for social media posts and the company’s website. We’re reviewing social media and Google Analytics to understand how the articles are