Public relations should not be spin. An audience already anticipates that and has a pre-existing condition called suspicion. Surprise them by reminding them what you do right and showing a willingness to accept and correct what you do wrong.
Is PR About Quickies Or Something Long Term? Read More »
The Flip Side interviews investigative reporter Vicky Nguyen of NBC station KNTV about businesses and PR pros pitching her stories.
VIDEO: TV Reporter: PR Pros Don’t Always Get It Read More »
You do not want to sound necessarily like a politician or create the same environment of cynicism. But politicians remind us that journalists almost always prefer a witty soundbite that encapsulates the subject in a few words as opposed to a very detailed analysis that puts people to sleep.
Will Steak And Candy Ensure The Media Quote You? Read More »
If part of its audience can’t accept parents whose faces are of different colors, a company need not worry too much about such customers.
Applaud Cheerios For Showing Family Few Others Will Read More »
This letter is still one step ahead of many other businesses. And moving companies from robotic to personal communications takes one long step at a time.
Public Relations: Is This AT&T Letter A Good Call? Read More »
After a vexing hospital experience, we offer suggestions on how to improve.
Our Ragan.com Story: 9 PR Tips From Frustrated Patient Read More »
They don’t make you feel you need to be someone you’re not.
Personal PR: 10 Ways To Identify True Friends Read More »
Look around at life surrounding you without looking down once at your smartphone.
Personal PR: 10 Ways To Chill Out Read More »
One of the most important steps to building public relations is building strong communications with patients, who perhaps more than any other group, discuss a medical facility’s actions with friends, colleagues and on social media.
Nine Ways For Hospitals To Slow The PR Bleeding Read More »
Media and public relations is often a long-term strategy. Starting off well does not promise a happy ending. e approach, this is only the first step in media and public relations.
We Applaud Internet Companies’ Statements, But … Read More »
