Public Relations: Handling negative customer reviews
Instead of ignoring problems, work quickly to try to fix them and address them directly with each customer.
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Public Relations
Public Relations and Social Media: How to convey bad news to customers
Other businesses should take a similar approach if the shoe is ever on the other foot.
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Public Relations: Handling Customer Emergencies
When someone walks in still in “calm” mode and respectfully explains your company’s slip-up is costing him both time and money, solve it.
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Why you should beta test your communications
Whether you’re communicating a new company program or marketing a new product, someone from your target audience can provide invaluable feedback before they see the final email or the shiny new brochure along with everyone else.
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Indiana Jones and the lost art of public relations
Give your front line employees some authority to make simple decisions that require mostly a strong dose of common sense.
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Public Relations: Costco shows social media isn’t the only real time solution
Businesses can still use good ‘ole fashion techniques to prove they’re listening.
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Target and Breastfeeding: How To Turn A PR Problem Into A Positive
PR problems also open opportunities to establish your company as an industry leader while inspiring trust and growing your reputation.
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Smokin’ Public Relations for Grocery Stores
Smoking outside grocery stores surprises me.
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