Public Relations

Chris Pratt Controversy Reinforces Value Of Influencers During Crisis

Unlike his character Emmet Brickowski, everything was not awesome for Chris Pratt. People on social media characterized the movie star as the “worst Hollywood Chris” after he joked earlier this month about voting. Writer and producer Amy Berg asked her followers which Hollywood Chris, such as Chris Evans, Chris Hemsworth, Chris Pine and Chris Pratt, […]

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Is It Sexist Or Do Male Grocery Shoppers Need Improved PR?

You would think I enjoy grocery shopping especially during off-peak hours. The pleasant, upbeat music. The brightly-lit aisles. The rush of cool air in the frozen section. Particularly on a Saturday night, you can sense some serenity while strolling through the open space of a warehouse-like-store, feeling no rush to find an exit. You also would

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Avoid Mayhem During Large Zoom Meetings

Government agencies and private companies are hosting public virtual meetings, and some include audiences of more than 100 participants. The virtual meetings include presentations and answering questions. But beware. Zoom meetings can zip along faster than expected. You might feel overwhelmed, and people will complain if things don’t run smoothly.  Don’t expect perfection. Anticipate some

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7 Tips For Schools On Communicating About COVID-19 With Parents And Staff

COVID-19 might be leading school districts to communicate with parents and staff more than ever before. Mitigation plans. Differing opinions. Heated topics. Staying one step ahead is difficult.  Here are seven tips to consider for communicating in this complex environment: Messaging points in emails to families and staff should include more than facts. The emails

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News Media Questions Schools Should Expect About COVID-19

As school years start amid the pandemic, leadership at school districts want to instill confidence among students and families that they have put significant thought into confronting different situations and are prepared as possible. The situation is difficult, but school leadership should provide clear plans. This is not the time to hesitate to hold discussions.

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Arizona Leaders’ Statements Offer Communication Lessons For Businesses

There often are more effective alternatives for communicating than the traditional news release or simply sending out a statement for people to read. However, public and business leaders still frequently take the more traditional approach to grab attention and reach an audience. Often, few really care what you’re sharing. How do you grab headlines this

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Communicating In The Age Of Coronavirus: Is Your Company Winging It?

Our article first appeared in AZ Big Media. Coronavirus propelled companies into crisis mode. The situation is unusual, but most organizations take an unprepared, let’s-wing-it approach to handling crisis communications even during normal times. And when companies mishandle a crisis, they make a messy situation uglier. Without a detailed action plan, a business can jeopardize

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Iowa Caucuses: Stay Out Of The Shadows During Crisis Communications

As I stood in a ballroom of managers while I delivered a presentation about proactively setting your organization’s public messaging, I speculated that too many members of the audience, despite my warnings, would still not prepare for a crisis until a crisis actually crept up to their company’s virtual front doors. If those managers were

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Public Relations: Someone Offered To Pay Us With Gift Cards For Sushi

When people first launch a business, they often rationalize poor decisions to earn money. They take on clients covered in red flags. They lower already reasonable fees. They agree to projects that require magic wands to genuinely achieve success. Generally speaking, PR firms mean well and persuade themselves their talents and hard work can earn

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