Keith has worked more than once with a local tech company that makes international waves. The CEO is good on TV. A room of servers made for a visual background for an interview. The company is knowledgable and connected. A PR firm for the company regularly pitches Keith story ideas about businesses that feel sensitive […]
Getting Techies On TV Read More »
Greetings and salutations from The Flip Side Communications!!!!!! When you email pitches to journalists, try to immediately grab their attention. One way is to make the email personal. Some PR pros already know my husband, Keith. Others take the time to find out his name ahead of time. Emails often start “Dear Keith, Hi Keith” or
Pitches To Ditch: Don’t say Hi ya! to my husband! Read More »
A reporter was working a story the other day about a small internet business. And he put a face on the story by interviewing one of the company’s customers. Before the on-camera interview began, he asked the customer how she came to use the company’s service. Based on her answer, the reporter gathered she knows
Small Business Communication: Don’t pitch friends to media Read More »
Take the public relations pro who starts off her email: “I have some timely story ideas that your viewers might have interest in hearing more about. Any of the story ideas listed below can work well for in-studio interviews or packaged segments. Please let me know if you have interest in booking. Thanks in advance
Zero in on one great pitch at a time Read More »
The media is coming! The media is coming! Now that it seems you’ve persuaded a reporter to come cover your product, who is facing the camera? In most cases, at least one interview is already set. Otherwise the reporter might be heading elsewhere. But if you don’t game plan further, the game can get away
How many interviews should you offer a reporter? Read More »
Keith’s take in a 1:48. Click here! Subscribe via email to our blog, join us on Facebook & follow us on Twitter.
Video: Business Wire – Does Your Tweet Count? Read More »
A timely topic these days involving children is bullying. Stories of bullying leading to tragic circumstances seem to be appearing on a regular basis across the country. This is an important issue and many experts, from many different points of view, could address it. A recent email pitching bullying experts to the media missed the
These Tweets are common from the media: “Tonight on [station name].” That line is followed by a tease to get you to watch or listen to an upcoming newscast. The Tweet ends with “Plus video you have to see!” If a Tweet successfully persuades you to watch a newscast or visit a website, that might
Twitter is more than just a tease Read More »
On Friday, Keith was on a Business Wire panel talking with PR pros about social media. Time was spent talking about building relationships with members of the media through Facebook and Twitter. Then someone asked if reporters are still open to getting to know communicators face to face. Coffee at Starbucks, anyone? Most media probably
Business & Media: Making Friends Face to Face Read More »
Our guest blogger is Bruce Richardson, a friend and former colleague who has managed and led corporate communications and media relations functions at two Fortune 500 companies and a federal regulatory agency. A few years ago I was invited to lead a roundtable discussion at our local IABC chapter. My assigned topic was media relations.
A Boy Scout’s Guide to Effective Media Relations Read More »
