The printer we purchased less than a month ago ran low on ink. We needed to print important papers for a meeting the next day. We planned to drive to Target or OfficeMax to buy printer ink, but Amazon offered to deliver ink by 10pm that same day. I texted my parents: “We ordered printer […]
Public Relations: The Day Amazon Delivered Us Free, Same-Day Printer Ink Read More »
A lawyer once told us he never takes on new clients unless he genuinely believes he can win their cases. In nearly any industry, money can persuade us to partner with difficult clients. We rationalize ignoring our instincts and red flags. But the benefits of short term clients generally are the equivalent to business one-night
You Might Be A Bad PR Client If … Read More »
We walked into the building to interview an employee about the value of expanding public transportation. When Karl entered the room, we didn’t hesitate to begin the questioning before he sat down. The initial questions were not the ones we expected. Karl’s beard was impressive, immaculately groomed and perfectly tamed. To our surprise, the contrasting
How To Distinguish Your Content From The Rest Of Society’s Silliness Read More »
Listen to Keith, during an industry conference, talk about how commenting on breaking news is one of the strongest opportunities to show your expertise to the news media. https://theflipsidecommunications.wistia.com/medias/zxt4sk4tk1
One Of The Most Effective Ways To Get News Coverage Read More »
When companies prepare to create videos, their first impulse is often to gather all the top executives, sit them down in a conference room and capture them talking about the company’s work. Is that the best way to share their message to potential clients or customers? Is that something you’d want to watch? Here are ways
We’ve Watched Companies Break These Rules For Video Read More »
Many people may dismiss this as a political soap opera, but it’s an important warning to businesses of all sizes.
Trump, Giuliani Messages Are Warning To Businesses Read More »
Many people have good stories to tell, but they don’t pitch them well and miss opportunities. Here, Keith Yaskin, president of The Flip Side Communications and a former broadcast journalist, shares some advice on how to pitch stories to the media. https://theflipsidecommunications.wistia.com/medias/hqea9kpfjt?embedType=async&seo=false&videoFoam=true&videoWidth=245
99% of Story Pitches Are Horrible Read More »
[siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget] What if the crowds of demonstrators shrink? What if the weekend slows momentum? I already hear the questions about the sustainability about the Red For ED campaign highlighting concerns from teachers and school employees. First, even people not passionate about Red For ED can appreciate its initial success. Debate about teachers’ salaries is
Red For ED Campaign Faces PR Danger Read More »
What do you do when you discover that somebody left you a bad review online? Should you ignore it? Vehemently defend your company? Ridicule the sender? No, no and no.
You Have A Bad Online Review. Now What? Read More »
A customer emails your company. “OMG!” the customer writes before characterizing your product or service as perfection and proclaiming they’ll be back for more. Make sure you treasure customers such as this for future sales. Don’t limit your success by only sending a simple thank you email. Here are six steps to begin to empower
OMG! How To Empower PR With Happy Customers Read More »
