If people are criticizing you publicly, how can you avoid telling them to “go F-yourself.” Maybe you prefer “eat s—t” or stop being an “a——“? And if you utter those words, what then? Tip one: Avoid foul language. Then follow these recommendations.
Crisis Communications: How To Handle The Words “Go F-Yourself” Read More »
Did I mention my presentation focused on preparing ahead of time for a potential media crisis? The mismatched shoes, forgotten laptop and missing handout did not strengthen my self validation on speaking about the importance of preparation.
I Wore The Wrong Shoes To My Presentation Read More »
When I worked as a television reporter and arrived on the scene of an incident involving a company, I normally first encountered a frontline employee before one of the organization’s executives. The employees sometimes stayed silent other than telling me I would need to wait for a spokesperson’s arrival. But other employees frequently
Make major shifts in key messages within short periods of time. Make statements that don’t match actions. Prohibit certain news outlets from attending media briefings. Ask reporters to profile your organization without providing a story angle. Answer questions before ensuring leadership is on the same page and then backtrack. Hammer away at opponents’ actions and
10 Tips To Lose Credibility With News Media Read More »
The Good Delivery. President-elect Donald Trump speaks with confidence. He talks conversationally with reporters the same way he might talk with friends or strangers he just met. Generally, he doesn’t memorize lines. He fluctuates his voice and uses his hands for emphasis, giving his delivery an extra punch. Stories. To reiterate his efforts to avoid
Good, Bad And Ugly Of President-Elect Trump’s News Conference Read More »
President Obama’s first news conference since the election of Donald Trump offers more than additional fodder for a nation divided politically. Business leaders should study the news conference for lessons on how to navigate tough questioning during difficult times and about competitors.
10 PR Lessons From President’s First News Conference Since Trump’s Election Read More »
We recently visited Walt Disney World in Florida. You don’t need a billion-dollar budget for your business to put some similar ideas in place.
Disney’s 14 PR Lessons To Help Make Businesses The Happiest Ones On Earth Read More »
Share stories. Hillary Clinton shared the story of a Las Vegas girl to relay the candidate’s position on immigration. Share personal stories to humanize and effectively illustrate your key messages especially when they are complex. Don’t pivot. When asked about information from leaked emails, Clinton awkwardly pivoted the focus of her answer to criticism about Russia. It’s
Presidential Debate’s 7 Lessons For Business Leaders Read More »
