On one hand, Toyota’s statement takes the proper road in detailing how the company has changed and how those changes place a supreme focus on consumer safety issues. On the other hand, the U.S. Attorney’s Office’s news release indicates this is all about a much simpler concept: morals.
PR: Toyota Should Drive Home Company Culture Read More »
We understand the importance of repeating key messages, but provide the public information that actually is … well … information.
Media Training: Learn From GM’s Clunker Quotes Read More »
So why employ law firms, which because of their previous working relationship, might erode to even the slightest degree the trust in an internal investigation?
For PR Sake, GM Should Switch Law Firms Read More »
You may make more money, but did you lose your reputation in the meantime?
6 PR Lessons From Amazon’s Price Increase Read More »
A 1:22 video on not screwing up when the media call.
Media Training: When Media Call, Don’t Screw Up Read More »
While the apology was a smart move, I question the airline’s word choice.
Virgin America: Provide More Details About QB On Plane Read More »
Source: Pew State of the News Media 2013 In local TV, sports, weather and traffic now account on average for 40% of the content produced on the newscasts studied while story lengths shrink. Across the three cable channels, coverage of live events and live reports during the day, which often require a crew and correspondent, fell
Public Relations: 14 Statistics About The News Media Read More »
When looking at images of Belle, Tiana, Rapunzel, Ariel and Cinderella, we don’t want to imagine, at that moment, a man popping a blue pill preparing to get some.
Pandora Apologizes After Viagra Ad Appears During Disney Song Read More »
We assume Starbucks is still a cool place to work and the employees are hip, but the spokeswoman could have acknowledged that the company might have gone a little overboard in this case.
Starbucks Should Have Served A Humorccino Read More »
In the company’s effort not to create panic, it must still lay out the realistic possibilities for customers
Crisis Communications: Target Must Tread Carefully With Its Confidence About PIN Data Read More »
