Video Production

How To Distinguish Your Content From The Rest Of Society’s Silliness

We walked into the building to interview an employee about the value of expanding public transportation. When Karl entered the room, we didn’t hesitate to begin the questioning before he sat down. The initial questions were not the ones we expected. Karl’s beard was impressive, immaculately groomed and perfectly tamed. To our surprise, the contrasting

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How To Scout A Video Shoot Location

You are ready to schedule an on-camera interview for your organization’s video. You envision the interview’s background. However, would including that particular background actually work? Would you need permission to shoot video in the area? Uncertainty lingers. You continually change your mind and consider other ideas. Instead of waiting until the day of the shoot,

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We’ve Watched Companies Break These Rules For Video

When companies prepare to create videos, their first impulse is often to gather all the top executives, sit them down in a conference room and capture them talking about the company’s work. Is that the best way to share their message to potential clients or customers? Is that something you’d want to watch? Here are ways

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5 Tips To Stop Creating Boring Employee Training Videos

  As a former corporate employee, I remember receiving all-staff emails from the human resources director, explaining that we were required to watch a training video on our computers. I dreaded watching these videos. They included actors who attempted to use humor to remind us of important safety issues. The jokes and scripts were so

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