About The Prime Performance Framework

About The Prime  Performance Framework

I don’t believe in quick-fix solutions. My coaching focuses on sustainable success, aligning mindset, habits, and strategy to what truly works for you including:

Resilience & Confidence – You’ll learn to overcome adversity with confidence, manage challenges, and show up with strength.
Sustainable Energy & Productivity – Avoid burnout and stay in peak performance mode.
Clarity & Decision-Making – Make informed choices, eliminate confusion, and stay focused.
Efficiency & Optimization – Reduce chaos, master your time, and create sustainable habits.
Social Support & Influence Growth – Build meaningful connections and avoid isolation.
Opportunity Creation - Identify and seize business and personal growth opportunities.

With 13+ years in coaching and certifications in performance enhancement, I combine practical strategy with deep personal development. Whether through coaching, workshops, or speaking engagements, my goal is to help entrepreneurs escape the hustle-burnout cycle and build a thriving, purpose-driven life.

Meet Rob Tracz MS, CSCS

Rob Tracz is the founder of Prime Performance Coaching, where he helps entrepreneurs, business leaders, and high achievers overcome burnout, lack of focus, and stagnation so they can optimize their energy, sustain momentum, and achieve long-term success.

a pioneer in guiding entrepreneurs from stagnation to “Prime Performance,”, Rob has guided hundreds of professionals in building a system for high performance that doesn’t come at the cost of personal well-being.

Rob’s Story:

Rob’s journey began like many high-achievers—relentlessly chasing success at the expense of energy, focus, and personal fulfillment. After years of pushing harder but feeling stuck, he realized the solution wasn’t working more—it was working smarter by optimizing resilience, energy, clarity, efficiency, influence, and opportunity. Now, drawing on his wealth of experience,Prime Performance Coaching, Rob helps others break the burnout cycle, unlock their potential, and create sustainable success in life and business.

Ready to Break Through Burnout & Optimize Your Performance?

This Could Be You

Real people, real transformations breaking limits, redefining success, and unlocking their full potential.

"Before I started working with Rob, I was at a low point—overweight, stuck in a career rut, and far from the university education I aspired to. Rob’s coaching was the catalyst I needed. Since starting our journey, I've shed 30 pounds, hit new personal records in the gym, and reignited my passion for basketball—even achieving my dream of dunking! More than that, Rob’s holistic approach empowered me to chase my academic and professional goals. Now, I'm thriving in a job that challenges and excites me every day, and I'm back in college, studying at a fantastic university. Thanks to Rob, I’ve turned my life around 180 degrees—from darkness to a future brimming with opportunity and happiness. I'm not just living; I'm thriving and loving every moment of this new journey!”

Mike P

Client since 2022

"When I first connected with Rob, I was struggling to find balance in my life. My business consumed me, and my personal well-being was an afterthought. Rob's coaching helped me craft the ideal routine to push my limits and challenge my comfort zone, leading to a 28-pound weight loss that I never thought possible. His guidance in developing a mindfulness practice cleared my mental clutter, sharpened my focus, and helped me set the boundaries necessary to win my work-life balance battle. Today, I stand tall, brimming with confidence, energy, and focus—qualities that reflect in the booming success of my bookkeeping business. As my professional life flourishes, it moves in harmony with my personal growth, all thanks to Rob's unwavering support and innovative strategies."

Monika P.

Client since 2022

"Working with Rob has been nothing short of transformative. With his guidance, I've not only lost 24 pounds and 10 inches from my waist but also built a resilience that's tough as steel. And it doesn’t stop there—I've been balancing intense study sessions for career-advancing exams, managing a full workload as a senior executive, and nurturing my family, all while still finding time to share my powerful experiences and insights while guesting on podcasts and major news broadcasting channels. The rigorous training, mindfulness practices, and the communication & leadership enhancing conversations I've had with Rob have been the bedrock of my success. I'm living proof that with the right coach, you can push past your limits and thrive in every area of your life."

Abbe L.

Client since 2022

Thank you for all the encouragement. I attribute much of my success to: (I) The initial collaboration between us, mapping goals (where am I going?); (ii) Lining the systems up to make goals achievable; (iii) Accountability (tracking/measuring/meeting/debriefing each week); (iv) A willingness to do the hard work; (v) Last but not least…having the RIGHT coach to help get you there…

Suzanne K.

Client since 2022

About The Prime Performance Framework